Deb Miller here again and I hope you’re enjoying the “Optimizing your Businesses’ Facebook Page” course. Today we’re covering Lesson #3 of 5 in this thing I call the “Facebook Page Cheat Sheet”. Hundreds of small business owners have changed their entire business when they started using this…and you can too.
Just to recap:
So far, I’ve walked you through why your business would want to “optimize your Facebook Page” in the first place (Lesson 1), and the first 3 Pillars of getting your page to Rank Higher on Facebook in your Niche (Lesson 2).
We’re going to walk through the next 3 things (Pillar 4-6) that you must do to optimize your Facebook page to play nicely with Facebook’s algorithm and set your page to rank higher.
Let’s Dive In:
Facebook Optimization Pillar #4
Make Sure the Page’s Contact Info Matches your “Google My Business” Listing.
Not only is this important for ease of access finding the business on the user side, making sure ALL related business pages on social platforms have identically matching information, will help strengthen your ranking on Google as well. (If you business does not have a “Google My Business” listing, get one ASAP.)
Facebook Optimization Pillar #5
Use Carefully Selected “Keywords” in the Page Description
Think of the “About” and “Description” section of the page as the meta description on a website. Decide on the most commonly searched terms used by your target audience when searching for someone who provides your type of business or service. Some common choices include: town/city name, business type (consultant, eye doctor, auto mechanic, etc.). Try to keep it short, but specific. Using these terms in posts will also reinforce search visibility.
Facebook Optimization Pillar #6
Verify Your Facebook Page with Facebook when Possible
While verifying a Facebook page is a little more involved than the rest of the steps, it goes a long way in establishing credibility and authority with users and Facebook themselves.
This is especially valuable if:
- the business is a franchise or has multiple locations
- the business name is similar to several others on Facebook or nearby
- the business page has a large number of followers
Go make sure that those 3 pillars are take care of on your business’ page now. Tomorrow I’ll be showing you Pillars 7, 8 and 9. These are even more advanced, but will help you really dominate your competitors when you take care of them.
I’ll see you tomorrow for those tips.
Digital Marketing Response
P.S. Need help making these edits? This is what my team and I do everyday. Click here to set up a meeting on my calendar and we can talk about how we can help!